Premier Investments aspires to leverage its expertise and strong capital position to own and operate a selection of retail, consumer products and wholesale businesses. The company operates a retail arm (Premier Retail) and an investments arm.
Currently Premier Investments wholly owns Australian retail brands Peter Alexander and Smiggle, has strategic property investments and also holds a 25% stake in electrical consumer products manufacturer Breville Group Limited.
Peter Alexander
Peter Alexander is an iconic Australian sleepwear business famously founded by Peter on his mother’s dining room table in 1987. What started out as a mail order pyjama business is today a network of over 130 stores across Australia and New Zealand. Peter Alexander is currently expanding its store network to the United Kingdom.
Smiggle
Smiggle was established as a children’s stationery brand in 2003 in Melbourne, originally opening 20 concept stores. Over the past twenty years, Smiggle has grown to become an iconic school, lifestyle and stationery brand with products available in over 20 countries. Smiggle operates over 300 standalone stores across Australia, New Zealand, Singapore, Malaysia, United Kingdom and the Republic of Ireland.
Breville Group Limited
Breville Group is an Australian listed company (ASX: BRG) and a leading provider and innovator of small electrical appliances in the consumer products industry.